You love growing flowers. But running a farm business is a whole different thing.
Farm Consultations and Coaching with Lori Hernandez
This Page is for You If…
You're a flower farmer — or you want to be one — and you've realized that knowing how to grow beautiful flowers is only half the equation.
Maybe you're brand new and completely overwhelmed trying to figure out where to even start. Maybe you've been farming for a couple of years and you're working incredibly hard but something still isn't clicking. Maybe you've hit a wall, you're spinning your wheels, and you're starting to wonder if you're cut out for this.
You're not alone. And you're not crazy for wanting this.
Here's What Nobody Tells You Before You Start a Flower Farm
Most aspiring growers imagine the dream: fields of dahlias, farmers markets overflowing with buckets of color, a lifestyle connected to the land. What they don't picture is everything else that comes with it.
Because running a flower farm isn't just farming. It's running a business. And a flower farm business requires you to wear more hats than most people realize:
Growing & Production Crop planning, variety selection, succession planting, soil health, pest and disease management, irrigation, harvest timing, post-harvest care, record keeping
Sales & Revenue Choosing your sales channels (farmers market, CSA, wholesale, u-pick, online shop, florists, event florals, workshops) — and knowing which ones are right for your farm
Marketing & Visibility Building a website, growing an email list, writing newsletters, social media, content creation, copywriting, branding, messaging, photography
Business Operations Bookkeeping, pricing for profit, taxes, legal structure, tools and software, hiring help, building systems so you're not doing it all yourself forever
Customer Experience Engaging with buyers, handling events, processing orders, managing expectations, building loyalty
(Did your heart rate just go up reading that list? Or did your eyes glaze over? Both are completely valid responses. Mine too — and I've been doing this for nine seasons.)
The truth is: you don't make money growing flowers. You make money selling flowers. (As the legendary Dave Dowling says.) And selling flowers requires a business — with all the messy, unglamorous, behind-the-scenes work that entails.
The Problem Isn't That You're Doing It Wrong. It's That You're Doing It Alone.
I remember exactly what it felt like in those early years:
Drowning in a million questions with no one to ask. Paralyzed by decision fatigue because everything felt equally urgent. Stuck choosing between a dozen directions, terrified of picking the wrong one. Wondering if I was wasting precious time, energy, and money chasing something that would never work. Second-guessing myself constantly — Am I really cut out for this?
I built Three Acre Farm from the ground up with no farming background and no business degree — just a former art teacher with a stubborn dream and a willingness to figure it out the hard way. I lost $10,000 worth of tulips in my early years. I made mistakes that cost me time and money I didn't have. I learned what works, what doesn't, and why — so you don't have to learn it all the hard way yourself.
What I needed back then was exactly what I now offer you: one hour with someone who has already walked this road.
The Solution: A 1-Hour Farm Consultation with Lori
This isn't a generic coaching call. It's a focused, personalized hour dedicated entirely to your farm, your situation, and your next steps.
Who this is ideal for:
Aspiring flower farmers trying to decide if — and how — to get started
New growers in their first 1–3 seasons who are overwhelmed and need direction
Established growers who have hit a plateau and need fresh eyes on their business
Anyone struggling with pricing, sales channels, marketing, or business systems
What we can cover in your consultation:
Business model and sales channel strategy (what's right for your scale and goals)
Crop planning and variety selection
Pricing your flowers to actually make a profit
Marketing, email lists, and how to get customers without burning out on social media
Setting up systems so the farm can run without everything living in your head
Honest reality-checking of your plans and next steps
You walk away with:
One full hour of undivided attention focused on your specific questions and goals
Answers documented in a follow-up summary you can reference again and again
Tailored suggestions for your unique situation, scale, and market
Clarity on what to do next — and what to stop worrying about
We can meet:
By phone
By video call
In person at Three Acre Farm in Byron Center, Michigan
Here's How It Works
Purchase your 1-Hour Consultation below. (Double-check your email address at checkout — that's how I'll reach you!)
I'll send you a short consultation form with a calendar link to pick your time.
You'll fill out the form with your questions and topics in advance, so we both come prepared and use every minute well.
We meet, we talk, we make a plan. After the call, I'll send over any follow-up resources or documents relevant to what we covered.
That's it. One hour. Real answers. A clear path forward.
What Clients Are Saying
"I learned more in 1 hour with you than I have in the last 6 months on my own. You truly have made a huge impact on my dreams for this business." — Jeri, Kansas
"My time spent with Lori was not only informative but heartwarming. I promise you will walk away feeling more confident and recharged to tackle the season ahead." — Lyndsay, Ohio
"Her valuable insight has helped me zero in on so many aspects of my fledgling business. I feel more confident and excited for the things to come!" — Lisa, New Hampshire
"Lori openly shares the hard parts of farming — not just an unrealistic, glitzy highlight reel. In Lori, you'll find a coach with both integrity and experience who can take your farm's context into consideration and provide the guidance you need, when you need it." — Cate, New York
"Coaching with Lori has been an answer to prayer. She understands me and keeps me accountable. It's a pleasure to be coached by her every single time." — Neva, Tennessee
Your Dream is Worth $200.
Think about what it costs to make the wrong decision — the wrong crop, the wrong sales channel, the wrong business model. I lost $10,000 on tulips in one season. I've watched growers spend years spinning their wheels on things I could have helped them solve in an afternoon.
One hour of clarity can save you thousands of dollars and countless hours of frustration. More importantly, it can save you from quietly giving up on something you love.
If you're finding a gap between the farm you dream about and the farm you're actually building — let's close it.
I can't wait to meet you.
— Lori
Have a question before you book? Reach out at lori@threeacrefarm.net
